6 Easy Steps To Choose Right Channel Keywords For Your Channel Growth
CHANNEL GROWTH STRATEGIES
2 min read
Meaning
Channel keywords are specific words or phrases that describe the main topics, themes, and content of a YouTube channel. These keywords help YouTube's algorithm understand the channel's focus and can assist in increasing the channel's visibility in search results and recommended videos.
Importance
Using relevant and well-researched channel keywords is vital because they enhance the discoverability of your YouTube channel. When viewers search for content related to your keywords, your channel is more likely to appear in search results and be suggested to interested audiences, ultimately leading to increased viewership and potential subscribers. YouTube uses it to decide which videos they should promote in the suggested video column. YouTube tends to recommend videos from related channels in this column.
Best Strategies & Tips (Step-By-Step)
(1) Optimal Quantity: It has a limit of 500 characters. Utilize 5-15 keywords (100-150 characters) that describe broad subjects that you cover in your content.
(2) Identify Relevant Channel Keywords:
(A) Find Central Ideas: Identify 2-5 central ideas for the topics that you cover in your content to help search for relevant channel keywords.
(B) Utilize YouTube’s Autocomplete & Tools: Use YouTube’s autocomplete feature and tools to discover relevant channel keywords. Leveraging these resources can enhance your channel’s visibility, reach a broader audience, boost its chances of appearing in relevant search results. Some of the best tools are as follows:
(3) Proper Keyword Research: Optimize your channel keywords through proper keyword research. This ensures your channel become easily discoverable by aligning with popular search terms, enhancing visibility, attracting relevant viewers, and boosting engagement and growth potential.
(A) Evaluate Search Volume & Overall Score: Check the search volume and overall score of each keyword and related keywords to determine their competitiveness and audience reach.
• Impact Of High Search Volume: A keyword with a high search volume will have high competition but a larger audience.
• Impact Of High Overall Score: A keyword with a high overall score will have less competition but a limited audience.
(B) Use Mixed Channel Keywords: Utilize both high-search volume and high overall score keywords to cover a broader audience.
(C) Utilize Tools: Use keyword research tools to identify relevant channel keywords. These tools can optimize your channel's discoverability, attract a wider audience, and improve its overall ranking in search results. Some of the best tools are as follows:
• RyRob
(4) Order Of Importance: List your channel keywords in order of importance, with the focus keyword as the first channel keyword.
(5) Utilize Competitor's Channel Keywords: Use a few relevant channel keywords from your competitor's channel to your own channel keywords.
(6) Enhance Video Rankings: Optimize your channel keywords effectively, as it can boost the rankings of all the individual videos on your channel.