The 12 Most Important Factors To Boost Your YouTube Channel Growth
IMPORTANT YOUTUBE CHANNEL GROWTH FACTORS
3 min read
Essentials
(1) Relatability Factor: This is the most important factor, as it determines whether or not viewers will connect with your content. If your content is relatable, viewers will be more likely to watch it, share it, and subscribe to your channel.
(2) Innovation In The Content: If you can create innovative content that is fresh and engaging, you will be more likely to attract viewers and grow your channel, as it will help you stand out from the competition.
(3) Psycholinguistics: It is the study of how language affects the mind. By using psycholinguistics, you can create content that is more persuasive and engaging. For example, you can use certain words and phrases to evoke emotions in viewers.
(4) Emotional Psychology: It is the study of how emotions affect behavior. By understanding emotional psychology, you can create content that triggers the right emotions in viewers, such as excitement, joy, or sadness. This will make your content more engaging and memorable.
(5) Color Psychology: It is the study of how colors affect the mind and emotions. By using color psychology, you can create content that is visually appealing and that evokes the right emotions in viewers. Warm colors like red, yellow and orange awaken intense emotions, such as love, passion, happiness, and anger. On the other hand, cool colors like blue, green and purple are associated with calmness, sadness and indifference.
(6) No Controversies: If you create content that is controversial, you will likely alienate viewers and attract negative attention. As a result, it will damage your reputation and hurt your channel's growth. Maintain a content strategy that avoids sensitive or divisive topics, ensuring a safe and inclusive environment for all viewers.
Important YouTube Metrics
(1) Watch Time: It is the total amount of time viewers spend watching your videos on YouTube. YouTube algorithm favors videos with high watch time.
Example: If your videos collectively get 10,000 hours of watch time in a month, it means viewers spent a total of 10,000 hours watching your content during that period.
(2) AVD (Average View Duration): This is the average amount of time viewers watch your videos. It is calculated by dividing the total watch time by the number of views. A high average view duration indicates that viewers are engaged with your content.
Example: If your video has 1,000 views and a total watch time of 5,000 minutes, the average view duration is 5,000 minutes divided by 1,000 views, which equals 5 minutes per view.
(3) CTR (Click-Through Rate): It is the percentage of viewers who click on your video after seeing it in search results or suggested videos. A high CTR indicates that your thumbnails and titles are intriguing and relevant to the search terms people are using.
Example: If your video thumbnail and title are seen 1,000 times in search results, and 100 people click to watch it, your CTR is 10% because 100 clicks divided by 1,000 impressions equals 10%.
(4) Views-To-Subscribers Percentage: It shows how many views your videos are getting compared to the number of subscribers you have. A high percentage indicates that your subscribers are engaged with your content.
Example: If you have 10,000 subscribers and one of your videos gets 1,000 views, your percentage is 1,000 views divided by 10,000 subscribers, which is then multiplied by 100, which equals 10%. This means 10% of your subscribers watched that video.
(5) Engagement: It measures the number of likes, comments, and shares your videos are getting. It is a good indicator of how much people are interacting with your content.
Example: If your video has 1,000 views and receives 100 likes, 50 comments, and 20 shares, the total engagement is 100 (likes) + 50 (comments) + 20 (shares) = 170 interactions.
(6) Viewers-To-Subscribers Conversion Percentage: It shows how many viewers are subscribing to your channel after watching one of your videos. A high percentage indicates that your videos are converting viewers into subscribers.
Example: If 500 viewers subscribe to your channel after watching a particular video, and that video had 5,000 views, your conversion percentage is 500 new subscribers divided by 5,000 views, which is then multiplied by 100, which equals 10%. This shows that 10% of viewers became subscribers.